This study deals with the relationship between corporate social responsibility (CSR) and firm competitiveness. Based on the comprehensive literature review, the theoretical model, providing linkages between CSR and corporate competences, has been developed. The created model was empirically tested, and the case study in Lithuania was conducted based on the assessment of influence of different social responsibility dimensions (environmental, social, economic, shareholder and voluntariness) on separate elements of competitiveness (financial capacity, quality of production, satisfied needs of consumers, efficiency, introduction of innovations and company's image). The survey of 33 Lithuanian companies, i.e., all companies in Lithuania that have joined Global Compact, was performed by employing questionnaires. The conducted empirical research confirms that separate social responsibility dimensions (environmental, social, economic, shareholder, voluntariness) differently affect separate elements of competitiveness: financial capacity, quality of production, satisfied needs of consumers, efficiency, introduction of innovations and company's image. It has been found that neither the quality of production nor the possibilities for introduction of innovations in a company are affected by the dimensions of social responsibility. Whereas company's image, reputation and the factor of satisfied needs of consumers are affected by all dimensions of social responsibility that have been analysed. It has been noticed as well that the element of competitiveness, i.e., financial capacity, is affected by environmental and economic social responsibility dimensions; whereas, productivity and work efficiency are mostly related to social, shareholder and philanthropic dimensions. The main input of this paper is the definition of linkages between specific Corporate Social Responsibility dimensions addressed by the Global Compact and the main elements of competitiveness that have been identified based on rigorous and systematic literature review. The paper applies a completely different approach ARTICLE HISTORY
This paper aims at developing the theoretical framework for linking the CSR of energy utilities with sustainable energy development achievements and at applying this framework in selected countries. The main issues of CSR relevant to the energy sector are discussed, and a comparative analysis of CSR reports of energy utilities and sustainable energy development trends in the Baltic States (Lithuania, Latvia, and Estonia) is performed based on the developed framework. There are three main interlinked sustainable energy development targets: increase in energy efficiency, the use of renewable energy sources, and GHG emission reduction. The significance of CSR in the energy sector is underlined based on the literature review, and the state policies to promote CSR in the energy sector are discussed and critically assessed based on the case studies of three Baltic States. The CSR practices of energy utilities of the Baltic States were assessed and compared with sustainable energy development achievements in these countries, based on the analysis of sustainable energy development trends. Estonia achieved the best results in approaching all sustainable energy development targets and was ranked with the highest scores in CSR ranking among the Baltic States, followed by Lithuania. The results of the case studies demonstrate that the Baltic countries have achieved different results in sustainable energy development progress, and the role of energy utilities and their corporate sustainability practices may have huge impacts on the achievement of sustainable energy development targets.
This paper focuses on the concept of Corporate Social Responsibility (CSR) and its relationship with sustainability. The authors investigate the linkages between CSR and sustainability at both enterprise and country levels. The main focus of this study is the energy sector due to its importance in terms of economic, environmental, and social impacts. There are some doubts as to whether a socially responsible business meets public welfare expectations and fosters the country’s social and economic development, as well as the successful achievement of sustainable development objectives. However, it becomes apparent that the development of corporate social responsibility in the energy sector faces a plethora of challenges. Corruption is one of the most important challenges of sustainable energy development. The study analyzes the main areas of CSR policies where energy companies are expected to make a positive contribution to sustainable energy development: mitigation of environmental impact, economic and social development, and good governance. The authors argue that the corruption risks represent a very important issue that is hampering sustainable energy development, and CSR can be applied to mitigate these risks in the energy sector. In addition, government policies might be necessary to create a favorable environment for corruption risk mitigation. The study analyzes the main tools of corporate social responsibility in the energy sector and addresses the impact of CSR on the sustainability of energy sector and corruption risk mitigation. The study analyzes a corruption risk mitigation model in the energy sector and provides recommendations for strengthening corporate social responsibility and mitigating corruption risk. Our results show that CSR can play a vital role in dealing with corruption in the energy sector at the enterprise level. It becomes apparent that anti-corruption standards represent the main supporting means for achieving other CSR goals and principles. Therefore, mitigation of corruption risks should become a priority for socially responsible companies that are operating in the energy sector.
The empirical study was conducted in the three selected Balkan Countries from former Yugoslavia: Slovenia, Croatia and Montenegro through totally 270 experts’ surveys, 90 questionnaires were distributed to entrepreneurs (30), policy makers (30) and experts from academia (30) in each country in order to assess the CSR level in the country and the effect the main drivers having on CSR level, then followed by the assessment of CSR impacts on Corporate Reputation (CR). The model of multivariate regression was developed for assessment of the impact of the four independent variables (Institutional Environment, Executive Characteristics, Customers’ Expectations and Political Factors) on dependent variable–CSR. The study also analysed the impact of CSR (dependent variable) on CR. The obtained results show that countries with the higher level of CSR, have achieved the greater level of CR. The degree of the impact of the main drivers on CSR in selected Balkan countries is linked to EU accession level. The political factor has the highest impact on CSR level in all investigated countries, institutional environment is the next.
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