After the outbreak of the Covid-19 epidemic, China has implemented a stay-at-home policy, and the rise of short videos led to a large number of businesses which started using short videos for marketing. The popularity of short videos during the epidemic has made us pay more attention to its marketing strategies. Among them, the marketing strategy of short videos utilize a lot of professional knowledge, such as the area in internet celebrity economy, vanity effect, herd effect and hunger marketing. In addition, short video marketing also uses a lot of technological expertise, such as the calculation of big data and the visualization of text. Also people get spiritual happiness while shopping. This study is going to use some prior findings and find a new way of outlook into the marketing strategy of short videos during the epidemic, and its future aspirations.