The COVID-19 pandemic has affected social order and people’s health and has also caused a heavy blow to the livestock industry, affecting animal management and welfare. The livestock industry is one of the main contributors to economic growth in many regions, and it is of great significance to people’s lives and regional economic growth. COVID-19 has reduced the livestock industry’s market as well as consumers’ opportunities to purchase livestock products, resulting in no sales or low sales of livestock or their products. The main purpose of this study is to consider the impact of the pandemic on the revenue of the livestock industry, and to study the challenges arising from the pandemic to the livestock industry. Based on the perspective of financial statements, we estimate the impact of COVID-19 through the translog revenue function of listed Chinese livestock companies from 2015 to 2020, and the study results show that the COVID-19 pandemic has reduced the revenue of the livestock industry, but the decline in revenue of large livestock enterprises is lower than that of small and medium-sized livestock enterprises. In the last two parts of this study, we make policy recommendations to livestock enterprises and the authorities.
Agricultural food is generally regarded as the basis of “national security” by most countries. Through marketing strategies, promoting the sales of agri-food products in the context of a pandemic is of great significance to national food security and economic growth. The purpose of our study is to understand how the COVID-19 crisis affects the sales of agri-food products as well as the organizational and management changes it brings. By understanding those points above, we can address the problem and policy challenges to better promote the recovery of the agri-food sector from the effects caused by COVID-19. The demand is today overwhelmingly urgent. Based on the data of China’s agricultural-listed companies from 2015 to 2020, this study adopted the perspective of financial statements and conducted empirical analysis through the translog revenue function, and the results showed that the COVID-19 pandemic has reduced the sales of agri-food products, and the sales of agri-food products by large agricultural companies have fallen more than those of small- and medium-sized ones. Based on the results of the study, the government can consider the policy of providing financial support and temporary subsidies to agri-food enterprises during the pandemic, while agri-food enterprises actively practice digital marketing to reduce the adverse impact of COVID-19 on agri-food sales.
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