Logo design is related to the image of a company, unit, product, etc. A good logo can leave a deep impression on people and intuitively understand the content of the product. With the increasing emphasis on intellectual property protection, the design of logos should also pay more attention to the protection of property rights. It can be said that the logo of some big brands is enough to represent the enterprise itself; for example, seeing the red cross as a hospital. This paper aims to propose a logo design process and method under the background of intellectual property big data, so as to make the logo design more procedural and efficient, and to better focus on the protection of property rights. By introducing the relevant knowledge of logo design and trademark registration, it is indicated that trademark search can be used as an auxiliary tool for logo design. Combined with digital media and big data technology, a logo image recognition and classification method is designed so that the trademark registration and screening stage can avoid the infringement design to the greatest extent, so as to put forward the design process and method to improve the innovation ability of logo design. According to the research, the classification accuracy rate of the algorithm proposed in this paper is 91.5%, and the recognition rate of various defects is also above 95%. In addition, in design practice, the stability of design proposals should be monitored through multiple search methods using trademark search tools. If a high similarity is found in the search results, the design direction should be adjusted in time until the final design scheme is determined.
Comprehensively strengthening the protection of intellectual property rights (IPRs) and stimulating the vitality of innovation to foster a new development paradigm, innovation is the primary driving force behind development, and protecting IPR is equal to protecting innovation. China is changing from Chinese products to Chinese brands, the need to comprehensively strengthen IPR protection from the perspective of national strategy, so as to promote the building of a modernized economy, stimulate the innovation vitality of the whole society, and foster a new development paradigm. This paper is based on application of patent right and trademark right in packaging design based on computer nonlinear prediction systems for virtual reality technology; from the perspective of intellectual property protection and innovation promotion, combining with several cases of packaging design in computer nonlinear prediction system, this paper expounds different forms of intellectual property creation in packaging design practice, and the irreplaceable important role that intellectual property protection plays in the follow-up market operation of products. At the same time, the combination of computer nonlinear virtual reality technology and packaging design can provide more powerful support for the creation and experience of commodity packaging virtual world, emphasizing the importance and urgency of the creative industry to improve the knowledge level of intellectual property, and the ability to create, apply, and protect intellectual property.
Cultural design integrates cultural content into the design process. It is an important means to realize the innovation of traditional culture in inheritance. Cultural design behavior is subtly influenced by cultural philosophy. Specifically, cultural environment analysis, cultural semantic association and cultural imagery extraction, from the perspective of cultural philosophy, are helpful in realizing the explicitness of designers’ implicit knowledge in the process of encoding and decoding cultural genes. We select Ningbo as a sample to deeply mine the regional cultural genes, explore the generation mode of cultural design, and further propose a framework for building a cultural design knowledge service system. So as to provide methodological guidance for regional cultural design practice to build sustainable cultural design capabilities.
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