Increasingly, traditional notions of philanthropy are colonized by a market discourse that promotes consumption as an effective way to solve social ills, resulting in what scholars have termed ''marketized philanthropy.'' This paper examines the implications of marketized philanthropy through a discourse analysis of the (PRODUCT) RED campaign benefiting the Global Fund to fight HIV/AIDS, malaria, and tuberculosis in Africa through consumption of (RED)-branded products. This paper explores the implications of a business-oriented model of philanthropy for bringing about social change, the repercussions of campaigns like (RED) that explicitly shed the label of philanthropy; and how they impact political engagement.Résumé De plus en plus, les notions traditionnelles de la philanthropie sont envahies par un discours commercial qui fait la promotion de la consommation comme un moyen efficace de résoudre les problèmes sociaux, et qui créé ce que les chercheurs nomment « le marché de la philanthropie ». Cette étude examine les conséquences à tirer du marché de la philanthropie à travers l'analyse de discours de la campagne (PRODUCT) RED qui profite au Fonds mondial de lutte contre le sida, la malaria et la tuberculose en Afrique avec l'achat de produits de la marque (RED). Elle explore les incidences d'un modèle de philanthropie orienté par le marché pour apporter des changements sociaux, les répercussions générées par des campagnes comme celle de (RED) qui de façon explicite diffuse le label philanthropique, et comment celles-ci impactent les engagements politiques.Zusammenfassung Traditionelle Vorstellungen von Philanthropie werden mehr und mehr von einem Markt-Diskurs, der Konsum als einen effektiven Weg zur Lösung von sozialen Missständen anpreist, kolonisiert, resultierend in was Wissenschaftler als ''marketized philanthropy'' (in Wettbewerb gesetzte Philanthropie) bezeichnen. Dieser Artikel untersucht die Folgen der Inwettbewerbsetzung von Philanthropie durch eine Analyse des Diskurses der (PRODUCT) RED-Kampagne, die dem Global Fund zur Bekämpfung von HIV/AIDS, Malaria und Tuberkulose in Afrika durch den Konsum von Produkten mit dem Warenzeichen (RED) zugute kommt. Dieser Artikel erforscht die Folgen eines business-orientierten Philanthropie-Modells zur Herbeiführung von sozialem Wandel, die Nachwirkungen von Kampagnen wie (RED), die ausdrücklich das Etikett ,,Philanthropie''abwerfen, und deren Auswirkungen auf das politische Engagement.Resumen Las nociones tradicionales de filantropía están marcadas cada vez más por un discurso mercantilista que fomenta el consumo como una forma eficaz de resolver los males sociales, resultando en, lo que los académicos han denominado, «filantropía mercantilista». Este trabajo explora las implicaciones de la filantropía mercantilista a través de un análisis discursivo de la campaña RED (DE PRO-DUCTOS) en favor del Fondo Mundial para luchar contra el VIH y el sida, la malaria y la tuberculosis en Á frica a través del consumo de productos de la marca (RED). Este trabajo analiza las ...
The resource investment and flexibility necessary to support the development of collective agency among autonomous organizational actors can be substantial. Public agencies, with their rigid budget cycles and regulatory burdens, often struggle with providing the resources needed to forge this type of system building to address complex community issues. Community foundations, as anchor institutions in communities, exhibit financial and social power, flexibility, and a reputation for broad community interests that position them to be such conveners. Framing our examination with structuration theory, we conducted a longitudinal mixed methods action research project from Fall 2015 to Spring 2019 to document how a community foundation dislodged schemas and convened a purpose-oriented network to forge collective agency. Data collection included surveying 40 system providers before the launching of the network and 49 providers three years later, interviews with 10 network participants and field observations of 21 network meetings. Network analysis was employed to examine the changes to the system while qualitative methods were used to analyze the processes behind those changes. The implications of this study are that emphasizing the resources and processes that contribute to building collective action broadens perspectives about which organizations may be well suited to convening networks in the public sphere.
This study uses discourse analysis to examine the role of storylines in an agency's exercise of bureaucratic autonomy wherein agencies are able to pursue their policy goals independent, and sometimes in defiance, of political superiors. Most theories of bureaucratic autonomy typically fall into two categories: those based on task-specificity and those based on the agency's ability to build a reputation for effectiveness. The author contends that examining the storylines surrounding an agency's creation and purpose provides for a richer application and integration of existing theories. This study focuses on the National Endowment for the Arts (NEA) as an exploratory case study and chronicles the storylines associated with its increasing autonomy from 1965 to 1980 and the subsequent challenges to that autonomy in the culture wars of the 1990s. It suggests that storylines associated with the role of the arts in defining and maintaining American identity in a Cold War context were powerful tools for building autonomy at the NEA.
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