Objectives Although the prevalence of ageism against older people has been well-established, less is known about the characteristics of those experiences or the experiences of young and middle-aged adults. The present study addressed these gaps by examining young, middle-aged, and older adults’ self-reports of an ageist action they experienced. Methods Participants’ descriptions were coded for the domain in which the ageist experience occurred, the perpetrator of the ageist experience, and the type of ageist experience. Results Young adults most commonly reported experiencing ageism in the workplace with coworkers as perpetrators. Middle-aged and older adults also reported ageism in the workplace; however, they also frequently reported experiencing ageism while seeking goods and services. Perpetrators of ageism varied more widely for middle-aged and older adults. Regardless of one’s age, ageism was commonly experienced in the form of a lack of respect or incorrect assumptions. Discussion The findings enhance our understanding of ageism across adulthood by considering the domains, perpetrators, and types of ageist expressions that adults of all ages encounter. They also suggest that interventions to reduce age bias will require multifaceted approaches that take into account the different forms that individuals experience across the life span.

Perceptions of the acceptability of ageism targeting older adults differed as a function of participant age, ageism type, and relationship type. Findings are discussed in light of social identity theory and intergroup contact theory.

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BackgroundTechnology gains have improved tools for evaluating complex tasks by providing environmental supports (ES) that increase ease of use and improve performance outcomes through the use of information visualizations (info-vis). Complex info-vis emphasize the need to understand individual differences in abilities of target users, the key cognitive abilities needed to execute a decision task, and the graphical elements that can serve as the most effective ES. Older adults may be one such target user group that would benefit from increased ES to mitigate specific declines in cognitive abilities. For example, choosing a prescription drug plan is a necessary and complex task that can impact quality of life if the wrong choice is made. The decision to enroll in one plan over another can involve comparing over 15 plans across many categories. Within this context, the large amount of complex information and reduced working memory capacity puts older adults’ decision making at a disadvantage. An intentionally designed ES, such as an info-vis that reduces working memory demand, may assist older adults in making the most effective decision among many options.ObjectiveThe objective of this study is to examine whether the use of an info-vis can lower working memory demands and positively affect complex decision-making performance of older adults in the context of choosing a Medicare prescription drug plan.MethodsParticipants performed a computerized decision-making task in the context of finding the best health care plan. Data included quantitative decision-making performance indicators and surveys examining previous history with purchasing insurance. Participants used a colored info-vis ES or a table (no ES) to perform the decision task. Task difficulty was manipulated by increasing the number of selection criteria used to make an accurate decision. A repeated measures analysis was performed to examine differences between the two table designs.ResultsTwenty-three older adults between the ages of 66 and 80 completed the study. There was a main effect for accuracy such that older adults made more accurate decisions in the color info-vis condition than the table condition. In the low difficulty condition, participants were more successful at choosing the correct answer when the question was about the gap coverage attribute in the info-vis condition. Participants also made significantly faster decisions in the info-vis condition than in the table condition.ConclusionsReducing the working memory demand of the task through the use of an ES can improve decision accuracy, especially when selection criteria is only focused on a single attribute of the insurance plan.

What are the consequences for older adults who confront ageism and the perpetrators who engage in ageist behaviors? We compared young (n = 265), middle-aged (n = 338), and older adults' (n = 235) impressions of an older target and the perpetrator of an ageist action. Participants read a vignette about a pedestrian offering unwanted help to an older woman crossing the street. We manipulated the type of ageism (benevolent or hostile), the reaction of the older target (acceptance, moderate confrontation, or strong confrontation) and assessed perceptions of perpetrator appropriateness and how evaluations of warmth, competence, and overall impression of the target changed over time. The perpetrator's act of benevolent ageism was perceived to be more appropriate than hostile ageism, and middle-aged and older adult participants reported the benevolent act to be more acceptable than young participants. This finding supports an age stereotype assimilation account. For target perceptions, accepting a hostile ageist behavior led to lower warmth and competence ratings but accepting benevolent ageism reduced warmth but not competence evaluations. Age differences in target perceptions were predicted by social identity theory, in that older adults rated the older target more positively overall. Perceptions of targets who confronted varied by type of ageism and the intensity of the confrontation. When participants perceived the target's reaction to be disproportionate to the ageist act, the target was viewed more negatively overall. The findings suggest that ageism directed toward older adults is perceived to be normative by adults of all ages and that confrontations of ageist behavior result in negative perceptions of the older target.