This paper focuses on the application of the pragmatic philosophical current in order to provide solutions that allow the reuse of the NFU tires out of use integrated to the PEI Institutional Educational Project called Land of Children and Adolescents TINI; as a curricular requirement in the middle level educational units in Ecuador. That in the end will contribute to the reduction of the carbon footprint by avoiding the indiscriminate burning of the NFU and the improvement of the environment. According to the Tire Reuse Program of the Ministry of Industries and Productivity Ecuador, during 2014 it is estimated that 300 thousand tires are destined to dumps or other sites and from the execution of the environmental pragmatic activities of the TINI would recover approximately 2% whose destination it serves in the ornament of the educational units subject of the investigation; Environmental pragmatism is combining with the model of significant learning for the formation of multipliers achieving significant changes in the habit of reusing waste through the design of didactic tools for the replication of knowledge, promotion of collaborative work and encouragement for creativity of the participants; reaching environmental awareness.