Many scientists and native stakeholders are increasingly pointing to the importance of connection between cultural heritage and tourism, and influence of that connection on the financial results of entrepreneurs in rural tourism. Therefore, the importance of cultural heritage and especially intangible cultural heritage is being discussed. In the continuation, the status of connection between intangible cultural heritage and rural tourism is analyzed. The paper further points to the need for planned and organized, stronger content linking of rural tourism and intangible cultural heritage, that should influence financial results of the entrepreneurs in rural tourism. An example from the Croatia is given which is using intangible cultural heritage (traditional music and dance) in (rural) tourism offering. The link between this connection and financial results of the company is analyzed. The conclusion provides recommendations for better connection of the intangible cultural heritage and the rural tourism, ensuring the better financial results.
Conflicts between different interests are inevitable in every business organization. Therefore, it is not surprising that the number and intensity of conflicts is sometimes very high. Conflict resolution is a skill without which managers can hardly succeed in their business. The subject of research in this paper is conflict management from a technical and economic point of view. The paper defines and analyzes the notion of leadership, that is, elements and dimensions of leadership, the notion of leader, and theoretical approaches to leadership. In addition to the above, the concept of conflict, more specifically its type, levels of conflict, consequences and causes, and techniques of conflict resolution have been defined and analyzed. An online survey (based on the LinkedIn Business Social Network) was conducted to determine how individuals in a production organization respond and resolve conflicts as well as the results of the same. Based on theoretical scientific approach, the conducted research and the analysis of the results, conclusions and recommendations are given, as well as key questions for future research.
The crisis caused by the COVID-19 pandemic has strongly affected tourism projections for 2020 and has temporarily halted the global tourism and travel industry. The economic impact on the global economy could have lasting consequences, with the temporary pandemic regime hitting tourism the hardest. The paper provides an overview of tourism perspectives during and after the COVID-19 crisis, with an emphasis on cultural tourism and related facilities (cultural heritage, cultural attractions). The paper also examines the possibilities of using technology in redefining cultural tourism and creating a new – immersive cultural tourism model. The purpose of this paper is to point out the changes that modern technologies, with an emphasis on some of the immersive technologies, has on the trends in cultural tourism. Methods of analysis and synthesis, survey method and descriptive method were used in the creation of the paper. The research proved a significant trend of increasing interest in the concepts of virtual tourism and immersive cultural tourism, particularly in the context of reduced travel opportunities during the COVID-19 pandemic. The limitations of the research relate to the relatively small survey sample, lack of Generation Z respondents as digital natives, and accelerated technological changes, as well as new trends that are emerging due to technological advances. The scientific contribution is visible in the contribution to the discussion on the use of augmented reality technologies in cultural tourism and the promotion of cultural heritage. Also, the contribution is visible in setting up a conceptual model of immersive cultural tourism.
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