Information Cascades (IC) through a social network occur due to the decision of users to disseminate content. We define this decision process as User Diffusion (UD). IC models typically describe an information cascade by treating a user as a node within a social graph, where a node's reception of an idea is represented by some activation state. The probability of activation then becomes a function of a node's connectedness to other activated nodes as well as, potentially, the history of activation attempts. We enrich this Coarse-Grained User Diffusion (CGUD) model by applying actor type logics to the nodes of the graph. The resulting Fine-Grained User Diffusion (FGUD) model utilizes prior research in actor typing to generate a predictive model regarding the future influence a user will have on an Information Cascade. Furthermore, we introduce a measure of Information Resonance that is used to aid in predictions regarding user behavior.
Bullying is a national problem for families, courts, schools, and the economy. Social, educational, and professional lives of victims are affected. Early detection of bullies mitigates destructive effects of bullying. Our previous research found, given specific characteristics of an actor, actor logics can be developed utilizing input from natural language processing and graph analysis. Given similar characteristics of cyberbullies, in this paper, we create specific actor logics and apply these to a select social media dataset for the purpose of rapid identification of cyberbullying.
Utilization of traditional sentiment analysis for predicting the outcome of an event on a social network depends on: precise understanding of what topics relate to the event, selective elimination of trends that don't fit, and in most cases, expert knowledge of major players of the event. Sentiment analysis has traditionally taken one of two approaches to derive a quantitative value from qualitative text. These approaches include the "bag of words model", and the usage of "NLP" to attempt a real understanding of the text. Each of these methods yield very similar accuracy results with the exception of some special use cases. To do so, however, they both impose a large computational burden on the analytic system. Newer approaches have this same problem. No matter what approach is used, SA typically caps out around 80% in accuracy. However, accuracy is the result of both polarity and degree of polarity, nothing else. In this paper we present a method for hybridizing traditional SA methods to better determine shifts in opinion over time within social networks. This hybridization process involves augmenting traditional SA measurements with contextual understanding, and knowledge about writers' demographics. Our goal is to not only to improve accuracy, but to do so with minimal impact to computation requirements.
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