The aim of this investigation was to study the biases and accuracy in age estimation of persons selling alcohol. Two experiments are reported, both suggesting that the accuracy in age estimation of Swedish alcohol salespersons is higher than that of control persons. This expertise in age estimation is probably the result of the extensive training Swedish alcohol salespersons go through as a natural part of their profession. Nonetheless, their estimates were not free from bias. Salespersons overestimated the age of target persons below 20 years of age and thus too young to buy alcohol. The results also revealed that controls, in contrast to salespersons, assimilated their estimates towards their own age (i.e. an own-anchor effect). Furthermore, female participants were shown to estimate the age of old target persons (56-65 years) more accurately than male participants. These results are discussed in relation to previous findings on training in age estimation and present jurisdiction.
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