This article explores a small selection of contraceptive consumers' accounts about the recent third generation oral contraceptive (3GOC) controversy in Aotearoa New Zealand 1 and their responses to it. 2 Much of the literature which analyses health consumers' experiences of and responses to medical encounters and debates either adopts a quantitative approach and is located within a medical and 1995b) or argues that consumers privilege experiential information over other types of knowledge, such as medical or epidemiological information, often rejecting the latter (Arksey, 1994;Stacey, 1994;Tuckett et al., 1985;Williams and Popay, 1994). My study utilizes a different orientation which attempts to illustrate the ways in which some consumers use experiential information that is derived from a range of sources (including their own and other women's
Body & Society
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