Although check-in behavior has developed rapidly in recent years, the reasons why people share location-related information and the activities they are engaged in have not been adequately investigated. The primary objective of this study is to develop and refine a conceptual framework from social word-of-mouth motivations and the mobile perspective to provide a theoretical understanding of the motivations that induce consumers to engage in check-in behavior. The results show that the social condition (e.g., tie strength, subjective norms, expressiveness, social support, and information sharing) play the most critical role in motivating people to engage in check-in behavior. In addition, the perceptual (e.g., perceived social benefit, perceived enjoyment, and perceived value) and consumption-based conditions (such as customer satisfaction and communicator involvement) also motivate people to engage in check-in behavior and to disseminate their consumption experiences by using mobile devices. The results provide certain theoretical and practical implications for marketing practitioners in their planning of new marketing strategies to attract consumer attention, and will contribute to a better understanding of check-in behavior.KEY WORDS AND PHRASES: Electronic word of mouth, eWoM, m-commerce, mobile commerce, motivation, online check-in, online disclosure, social sharing.The widespread use of mobile devices and wireless Internet has enabled engagement with location-based social network services (LBSNs) (such as check-in services) to become one of the most common activities in modern mobile life [54]. As has been stated in several studies [27,43], LBSNs can help to substantially expand the number of users, accurately target audiences, increase the effect of marketing communications at low company expense, and reduce distribution expenses for mobile business-to-consumer services. Check-in services are LBSNs that are provided by social network sites (SNSs) such as FourSquare, Gowalla, and Facebook; check-in services enable users to show a record and notify their friends as to where they have been. Such services have influenced when and how people spread information [56]. In addition to announcing their location, users can also share location-related information such as photographs and brief descriptions of their surroundings and the activities they are engaged in; users can publish this information across time and space through the combination of mobile devices and social networks [67]. In fact, most LBSNs provide features that enable users to sync check-in information with the Facebook platform. Therefore, Facebook is the most consistently used platform for check-in services and was investigated in this study.Prior studies have shown that the posting of moods, feelings, thoughts, and locations on SNSs has become a form of social interaction, information disclosure, and social word of mouth (WOM) [17,29,39]. Information obtained by check-in services offers tremendous potential for service providers and SNSs users [67]...
A large size panel manufacturing process for electrowetting display (EWD) by using surface treatment and ink‐jet printing (IJP) techniques had been developed. for hydrophilic rib fabrication, surface treatment technique was adopted to reinforce the adhesion of hydrophilic material on hydrophobic layer to achieve large‐Sized panel manufacturing. Also, for dosing of non‐polar liquid, IJP technique was used to dose the liquid into the unit pixel individually. By using IJP technique to dose the red, green, and blue oils, full color of EWD can be achieved without adopting color filter in the future. Here, a 6‐inch monochrome EWD prototype was successfully fabricated by using our proposed techniques.
A 10.4‐inch flexible single layer color cholesteric liquid crystal display (ChLCD) is demonstrated. The display is realized by the development of the pixelized vacuum filling (PVF) technique. The performance of the display is 3‐bit color and the resolution is QVGA. The display had passed the bending test over 10,000 times with 3 cm curvature.
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