White papers are commonly produced by for-profit organizations to market high-tech products and services and are often created by technical writers. But writers of this genre have little evidence-based research to guide them. To fill this void, the authors tested a rhetorical move structure with a sample of 20 top-rated marketing white papers and found that, despite the lack of industry standards for white papers, those written for marketing purposes display similar rhetorical moves: introducing the business problem, occupying the business solution niche, prompting action, establishing credibility, and providing disclaimers or legal considerations. Based on the results of this study, the authors advance guidelines for writers of this genre and suggest areas for future research.

This study examines the extent to which the leaders of business schools engage with Twitter to reach diverse audiences, the possible links between Twitter usage and the ranking of the Dean’s respective business college, and the linguistic/stylistic approaches adopted. We employed sentiment analysis to examine the linguistic approaches among the various tweets from the Dean’s account. The findings of the study suggest speaking at stakeholders from a public microblog may not be the most effective way to connect with them. Notwithstanding, biological and cognitive constraints limit the economy of attention and relationships in an online world.

No abstract

No abstract

This paper reports the results of investigating differences in measures of disparate treatment, or discrimination, in the small firm credit market that are related to loan size. Because small loans tend to be less profitable to originate than large loans, the competitive nature of the product markets for large and small loans may be quite different. Becker suggests that more competition will reduce the level of discrimination in a market. And some market-based evidence of Becker’s competition effect has been reported in the literature on discrimination in the small firm credit market. We add to this literature by considering the impact of differing levels of competition across products (i.e. small versus large loans). The results for our small loan subsample exhibit strong evidence of disparate treatment, or discrimination, against African-American entrepreneurs. However, the results for the large loan subsample are statistically different. In particular, for the large loan subsample there is no significant evidence of discrimination, or disparate treatment, against African-American entrepreneurs applying for business loans. This strongly suggests that the current evidence of discrimination in the small firm credit market needs to be reconsidered for public policy application purposes.