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There is increasing evidence that tax benefits for college do not affect college enrollment. This may be because prospective students do not know about tax benefits for college or because the design of tax benefits is not conducive to affecting educational outcomes. We focus on changing awareness of tax benefits by providing information to students or prospective students. We sent e‐mails and letters to students that described tax benefits for college, and we tracked college outcomes. For all three of our samples—rising high school seniors, already enrolled students, and students who had previously applied to college but were not currently enrolled—information about tax benefits for college did not affect enrollment or reenrollment. We test whether effects vary according to information frames and found that no treatment arms changed student outcomes. We conclude that awareness is not the primary reason that tax benefits for college do not affect enrollment.

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