Value network models represent an arrangement of actors, activities and objects of business value configured to satisfy a market segment's need. As some actors might act unreliably due to unpredicted weaknesses, opportunism that threat value co-creation, monitoring becomes an issue necessary for designing a realistic value model. The research question addressed in this paper is how value network models could be designed with a preventive monitoring organization. We therefore propose a monitoring task ontology and five agency communication patterns for this end. The ontology blends principles of Multiple Agency, Speech Acts, Enterprise Ontology and Value Modeling. We demonstrate the utility of the ontology with a case-based scenario from the Smart Metering markets, and a conformity-test supported by the e 3 value tool. The case scenario comes from the Directive 2009/72/EC of the European Parliament.
Este artigo descreve uma ontologia para otimizar a modelagem de redes de valor. Este tipo de modelagem ainda depende consideravelmente do conhecimento tácito do analista de negócios, o qual pode ser representado em linguagem de máquina para facilitar a gestão do conhecimento em uma empresa ágil. A ontologia proposta é baseada em conceitos de Teoria de Agência Múltipla, Enterprise Ontology, Modelagem de Redes de Valor e Teoria dos Atos de Fala, permitindo a configuração semiautomática de modelos de redes de valor. A utilidade da ontologia é avaliada com três cenários de estudo de casos reais. A análise dos casos foi baseada em um protocolo de estudo de caso observacional adaptado de Design Science.
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