The Internet has had a major impact on tourism both for providers and consumers.This article classifies and analyzes the wealth of research published in major tourism journals over the past 10 years to identify major areas of focus and gaps in the research landscape related to the Internet in tourism. Research articles have substantially increased in number over the past 5 years of the 10-year period under analysis. The research can be categorized into seven areas with information search, website analysis, and Internet marketing being the three most common research topics. Although Internet-related issues in tourism are commonly researched, the article calls for more case study research to be conducted that takes an e-business and organizational perspective so that other organizations can learn from the mistakes made and also from best practice.
This study compares the image representations of Reunion Island on the Internet when using original websites in French and their English version. It analyzes the text content of web pages obtained from a list of web information sources providing both French and English versions. Textual data analysis and correspondence analysis based on the most frequent keywords is conducted using the software package Alceste. Resultsshow that the image of Reunion Island is very different between language versions. These differences can be explained by the poor quality of the language translation even though the websites studied were retrieved from the top list of tourism websites providing information on Reunion Island as a destination. This study has strategic implications, as it demonstrates a failure to implement effective and consistent destination marketing by tourism organizations that will confuse the consumer. We make recommendations for future research and practice in terms of improved strategic, tactical, and operational integration.
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