One of the most effective communication links between corporate management and investors is the annual report. The letter to the shareholders in the report exemplifies the one-on-one communication attempt by chief executive officers and other high level executives with owners. This article examines thirty shareholder letters written by executives who are classified as highly successful based on their own annual salaries and/or the return to shareholders or company performance. The researchers found the letters written by these successful executives to fall within accepted readability levels. The letter writers adhere to convention in the use of numbers and the use of compound adjective. Section headings are not frequently used. The tone of the opening paragraph is usually equivocal or positive even though the first sentences frequently reflect a lack of “you attitude.” In general, the reports written by these successful executives conform to modern-day standards.

No abstract

No abstract

No abstract

Essentials of Business Communication is atext / workbook which covers the fundamentals of business communication. The text is appropriate for the freshman or sophomore student who needs a review of writing basics and an introduction to business communication. Fourteen chapters are divided into six sections: laying communication foundations, developing writing techniques, applying the direct strategy, applying the indirect strategy, adapting strategies, expanding communication skills.The first four sections of the text correspond to those of several other communication texts;the content of these sections does not add to the body of knowledge of business communication. The material, however, is presented in a clear and interesting style. Specifically, here is the coverage of the various sections.Section 1, on the importance of good com-