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This paper presents empirical research findings that identify demonstrated attitude changes in computer users associated with their receiving advice from personified computer agents of two different ethnicities: African American and European American. Our findings indicate that computer users are more likely to change their actions (demonstrating underlying attitudes) based on input from a computer agent whose ethnicity is similar to theirs. These findings directly impact computer agent design in many fields.

This study utilized bibliometric tools to analyze the relationship between two separate, but related, fields: Library and Information Science (LIS) and Management Information Systems (MIS). The top-ranked 48 journals in each field were used as the unit of analysis. Using these journals, field cocitation was introduced as a method for evaluating the relationships between the two fields. The three-phased study evaluated (a) the knowledge imported/exported between LIS and MIS, (b) the body of knowledge influenced by both fields, and (c) the overlap in fields as demonstrated by multidimensional scaling. Data collection and analysis were performed using DIALOG and SPSS programs. The primary findings from this study indicate that (a) the MIS impact on LIS is greater than the reverse, (b) there is a growing trend for shared impact between the two disciplines, and (c) the area of overlap between the two fields is predominately those journals focusing on technology systems and digital information. Additionally, this study validated field cocitation as a method by which to evaluate relationships between fields.

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