This study investigated younger women's body image after mastectomy. In all, 49 women, aged 29-53 years (mean age: 39 years) who had had bilateral ( n = 8) or unilateral ( n = 41) mastectomy responded to open-ended questions online. Inductive thematic analysis revealed that aesthetics were less important than survival between diagnosis and mastectomy. Following mastectomy, women negotiated new body identities. Treatment effects such as weight gain were significant concerns. However, impacts on body confidence varied, and some participants rejected mainstream body shape ideals and reported feeling proud of their scars. Implications for supporting younger women post-mastectomy, including promotion of body acceptance, are discussed.
Contactless and remote measurement technologies have recently been at the core of the digital shopping experience, not only for their potential to provide better customization but to revolutionize the way customers shop -from minimizing returns due to misfits to reducing environmental impact by producing on-demand. For small-batch retailers, this is key in ensuring minimal waste and streamlining the consumer journey. From the consumer's point of view, fit is also an unaddressed issue. After conducting user interviews on 60+ women, we identified 70% of respondents reported difficulties finding proper fitting apparel by designers. Reports by Mintel [1] and Deloitte [2] also confirm that the issue of fit is paramount in the industry. Here we introduce "PS for you", our AI-powered solution to provide a fast and scalable platform for designers to obtain reliable measurements and for shoppers to find the right fit.Our solution uses computer vision models paired with a proprietary layer of post-processing algorithms to extract personalized measurements from photos that the user can upload from any device. The solution is deployed on a serverless CPU using Amazon Web Services (AWS) for easier interoperability and faster run times.To test the effectiveness of this approach, we collected 40 images from 20 volunteers of different body shapes and sizes (including petite, short-stature, and athletic). The system was able to detect measurements for waist, hips, and bust with an average difference of less than 3% with respect to tapemeasured data. The median difference remained <1in, a significant improvement which is 3x more reflective of true size than the current universal sizing methods [3].Working on this technology allows us to foster a new connection between shoppers interested in customization, sustainability, and comfort and designers who are interested in decreasing returns, eliminating waste, and understanding more about their consumers. Technology will not just help but can create opportunities to build new systems, without heavy manual support that connects and fosters experiences anywhere in the World. By using the right technology and data, responsibly, we're building a product that will open up opportunities in connected markets as well as enhancing existing ones.
This study investigated how women constructed body image following cancer. Four women, aged 32-67 years who had experienced breast or bowel cancer took part in a two-hour, in-depth focus group. Discourse analysis revealed that women orientated to positive aspects of the post-treatment body (silhouette, trust, acceptance) whilst acknowledging that their experiences were also traumatic (hair loss, scarring, sickness, swelling). Bodies and illness were concealed from public judgment, and women developed new trust in their bodies due to overcoming cancer; post-cancer bodies were accepted despite opportunities for normalisation. Implications for those wanting to support women during and after cancer are discussed
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