Francisco José Sanguino has a BA in Spanish language and literature. He is a teacher of Spanish as a second language, and a secondary school teacher. He has received grants for the University of fashioned models which ignore the evolution that society is going through.Design/methodology/approach -The educational environment cannot continue to be a fixed, closed and isolated environment where students -assuming a basically passive role -receive standardised teaching. It must consequently experience a fast and decisive transformation which allows it, amongst other things, to respond to the new challenge posed by society: the need for all of us to share the knowledge we generate, so that further progress can be made. Originality/value -RUA is the storage place of all the teaching materials published by our teaching staff, and which are retrieved from OCW-UA, while OCW-UA serves as an organisational model of teaching content self-archived by the teaching staff in RUA. The connection between the projects has allowed us to present the promotion of open knowledge as a global strategic gamble of the University, which has contributed to a greater acceptance by the teaching staff. This work is original in that it shows a successful experience of involvement by one university and its members in the promotion of open knowledge.
Findings -
The binomial knowledge/action understood under the biunivocal relationship of both components is the basis of planning from a postmodern approach. Within this binomial, social communication gives appropriate information, nurtures the knowledge that leads to transformative action, promotes participation and enhances the community's self-esteem and recognition; to deeply reflect on action is a source of new knowledge; and communication fosters the adoption of the new knowledge by the community with new actions that feed the process knowledge/action as a planning source. From this approach the project Radio Message is born as a new communication channel with the aim of offering Andean indigenous communities from the area of Cayambe (Ecuador), a series of multidisciplinary training programs that enable transformative action with a strong effect on the life quality in these communities and their importance as social actors. The contents are designed through participatory communication between the training authorities and the communities themselves, analyzing their opportunities and needs. In this research the impact of social media in the development of more than 100 indigenous communities in Cayambe is analyzed.
Este artículo analiza la participación de la población de las comunidades quechuas andinas de Olmedo y Ayora del cantón Cayambe, en Ecuador, mediante un proyecto de comunicación orientado al uso de radios comunitarias respecto a las actividades relacionadas con el riego, desde 1990 hasta 2015. Mediante la investigación-acción, se examina la gestión del conocimiento sobre dicha temática y se demuestra la participación de los ciudadanos al presentar soluciones al problema del agua. En los resultados se indica que los programas de radio son una referencia de la relación biunívoca entre el conocimiento y la acción, al transmitir el desarrollo técnico en las comunidades indígenas de la microcuenca del río La Chimba, que en este caso logra optimizar los caudales de agua existentes e incrementar la valorización de la producción agropecuaria con actividades que han mejorado los ingresos familiares mediante la cadena de la leche.
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