Kvalitetno i uspešno poslovanje u svetu povezano je sa činjenicom da je sve ono što piše na internetu od velike važnosti. Internet je savremeni, interaktivni medij s ogromnim potencijalom u marketinškom komuniciranju. Onlajn reputacija je prednost svih onih koji žele da njihov posao ponese epitet „organizacije od poverenja“. Organizacijama koje se trude da održe dobru reputaciju, mišljenje ljudi je najbitnije, kako u realnom tako i u digitalnom svetu, jer dobra internet reputacija utiče, pre ili kasnije i na rezultat poslovanja. Ono što je, međutim, za menadžere marketinga svakako najvažnije jeste analiza korisnika interneta, koji po svojim demografskim karakteristikama predstavljaju specifičan tržišni segment. U radu će biti prezentovani primeri korišćenja interneta kao medija s ciljem poboljšanja onlajn poslovanja organizacije “023 Status”.
Why are the media important? The role of the media is to send messages; they are those who have taken on a public role to provide information to citizens, to explain, analyze, interpret in various ways, however, the problem is that critical thinking is lost to events and information, but it is news they only make it without any analysis, but always so that the citizen has the minimal basis for something to conclude about the quality and objectivity of this information. Whether it’s a marketing or media industry, this paper aims to present subtle and non-so-subtle tactics of mass manipulation that affect our conscious and unconscious mind that affects our thinking and behavior.
Who are the media owners in Serbia? It could be a rewarding question in various quizzes of knowledge. Because the ownership of many public media in the country is not a public matter. Corruption in the media itself prevents objective information and public oversight of social activities. But without the media, there is no effective fight against corruption. When government control over the media is stronger than the capacity of the media to control the government, when the interests of the hidden media owners do not coincide with the interests of citizens, when the interests of individuals are realized at the expense of the public interest, which is supposed to protect the state, then the relativization of the problem of corruption in Society.
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