Josef KUNC a kolektivVšechna práva vyhrazena. Žádná část této elektronické knihy nesmí být reprodukována nebo šířena v papírové, elektronické či jiné podobě bez předchozího písemného souhlasu vykonavatele majetkových práv k dílu, kterého je možno kontaktovat na adrese -Nakladatelství Masarykovy univerzity, Žerotínovo náměstí 9, 601 77 Brno.
The measurement and evaluation of the attractiveness of shopping centres in the Czech and the Slovak Republics is examined in this paper, countries which had experienced seventy years of development within a single state. The methodological basis for measuring the attractiveness of 130 shopping centres is an evaluation of the factors that can be described as objective (exogenous and endogenous) and subjective (in vivo and in vitro approach). An aggregate indicator of the overall attractiveness of each shopping centre was computed as a combination of the sub-variables. Based on previous international studies, the factors (variables influencing attractiveness) that are typical for shopping malls anywhere in the world, as well as for the original specific information for the Czech-Slovak retail environment, enable a generalization of the results at least to the East Central European level, and to carry out a comparison with any other market environment.
Obecné pozadíVztahy mezi místem bydliště a místem místem maloobchodu a služeb patří mezi základní socioekonomické vztahy a dojížďku za maloobchodem a službami můžeme považovat za jeden ze základních regionotvorných procesů (viz např. Hampl et al., 1978). Vedle dojížďky do škol, která je pravidelným pohybem, se jedná v našich podmínkách o nepravidelné pohyby obyvatelstva (např. Anděl -Bičík, 1980) a pro jejich analýzu je omezujícím faktorem otázka datové základny. Nedostatek
The paper treats of the location of representative service centres, such as schools, health service institutions, local-authority services and retail business. Also the development of some coefficients and capacities in 1970-1983 is described.
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