The present study investigated whether a differential number of perceived subgroups for men and women mediated the previous finding that men and women with more traditional attitudes concerning women's roles individuate men more than women, whereas individuals with less traditional attitudes better individuate women (Stewart, Vassar, Sanchez, & David, 2000). Participants were asked to recall traits of 2 male and 2 female targets described to them. Comparison of memory errors for male vs female targets indicated relative individuation of men and women. Participants also generated subgroups of men and women and indicated their familiarity with these groups. As predicted, relative number of subgroups but not differential familiarity mediated the relationship between attitudes and relative individuation of men and women. More complex representations of women are proposed to facilitate organization of information about new members of this group.
Two studies tested the conditions under which an environment (e.g., library, restaurant) raises the relevance of environment-specific social norms (e.g., being quiet, using table manners). As hypothesized, the relevance of such norms is raised when environments are goal relevant ("I am going there later") and when they are humanized with people or the remnants of their presence (e.g., a glass of wine on a table). Two studies show that goal-relevant environments and humanized environments raise the perceived importance of norms (Study 1) and the intention to conform to norms (Study 2). Interestingly, in both studies, these effects reach beyond norms related to the environments used in the studies.
In two studies we show that people make environments norm-relevant and this increases the likelihood that environments influence norm-relevant judgments. When people see environments without having people on their mind, this effect does not occur. Specifically, when exposed to an environment (a library), people's perceived importance of environment-relevant norms (be silent in libraries) increases, when the concept of 'people' is primed compared to when this is not the case. The impact on normative judgments of priming significant others (Study 1) is stronger than priming people in general (Study 2). Additional effects on conformism and public self-consciousness are discussed, as well as implications for future studies.
Two studies compared Dutch college students' individuation of women and men. Participants read trait descriptions and formed impressions of male and female targets. They then attempted to recall which traits had described each target. Consistent with the status hypothesis, participants viewed men as higher status and made fewer recall errors overall for male targets, indicating greater individuation of men. However, this effect was moderated by attitudes. Participants with more traditional attitudes toward women's roles individuated men more than women, whereas those with less traditional views individuated women and men equally.Being perceived in a depersonalized versus an individuated manner can lead to considerable negative social consequences for people, placing them at risk for stereotyping and discrimination. But what determines the extent to which a person will be individuated? Recent studies in the United States have found that the extent to which women and men are individuated-seen as unique individuals versus simply as category members-is determined by the perceiver's attitude toward women's societal roles Stewart, Vassar, Sanchez, & David, 2000). Women and men with more traditional attitudes toward women's roles, as measured by the Attitudes
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