The future of marketing will be a battle of brands and destination branding is arguably the tourism industry’s biggest challenge (Pike, 2005). Marketing a destination consistently over time is critical to the success of destination marketing organisations (DMOs) and destination marketing companies (DMCs). However, media and market proliferation and clusterisation creates a high risk of contrary and confusing messages. This research paper reports on the findings of a two year study on the promotion of transportation in tourism development in Malaysia which examined the challenges involved in distributing a strong and consistent image of a destination. Key issues identified include the complexity of relationships which co-exist in the marketing of a tourism destination, its place image and conflicting messages. A qualitative approach to in-depth interviews was conducted with key respondents who were policy makers, tour and travel agents, non-government organisations, and residents in Malaysia. The empirical evidence has shown that policy makers in Government, although receptive to the promotion of tourism, are not entirely aware of the roles each is involved in the distribution of a strong and consistent image of place in the marketing of tourism in Malaysia.
Although 90% of the tourism industry consists of small businesses, the approach of consecutive governments in Malaysia is that tourism has reached a stage where its promotion and funding is the responsibility of the private sector. When national and regional tourist promotional boards were established, it was the intention that these would act as a vehicle for cooperation between the public and private sectors. This has proved to be extremely optimistic, with only a small number of tourism businesses actually joining in the decision-making processes of the direction for tourism development. The role of tourism development has been further undermined with the increasing rate of tourist arrivals, further implicating the control of public-sector resources, while governments place reliance on private/public partnerships as the model for the future. This research paper reports on the findings of a two-year study on the promotion of transportation in tourism development in Malaysia. It establishes the role of private and public sector interests in the context of tourism transport planning and development. A qualitative approach to in-depth interviews was conducted with respondents from the public sector (policy makers and local authority and government agency representatives) and the private sector (tour and travel agents) in Malaysia. The empirical evidence has shown that implementing stakeholders within the tourism industry are receptive to the promotion of transportation and aware of the differing roles each sector plays in the context of tourism transport planning and development. However, they do not fully exploit the complementary role played by the other sector for mutual benefit via consultations and public private partnerships at the planning stage.
This article discusses the outcome of a research on tourism promotion through events where the survey was conducted at Borneo Street Dance (BSD) 2012 in Sabah, one of states in Malaysia, and it was organised by the Ministry of Tourism Malaysia. The event was held to promote domestic tourism and to attract youth participation in performing art where they could showcase their talents and creativity. The findings of this research suggested that event such as BSD was able to attract interest and participation among youth from all over the state and this contributed to the promotion of domestic tourism. The event is also able to attract youth’s interest to fill their free time with beneficial and favorable activities while exposing them to ethnic diversity in the highly diverse culture of namely Sabah, Sarawak and the Federal Territory of Labuan. This is where the event could foster tolerance and understanding on the diverse ethnic among the youth in Sabah, Sarawak and Labuan and thought to be beneficial to domestic tourism. The research concluded that the event such as BSD should be made to be an annual event to enhance the promotion of domestic tourism industry in Sabah, Sarawak and Labuan among young travellers and Visiting Friend and Relative (VFR) that tied with the event and eventually enhancing the sustainability of the tourism industry in Malaysian Borneo.
The concept of poverty is subjective and it varies in many perspectives based on the indicators used. The objective of the study is to determine the concept and definition of poverty through exploring the collection of poverty definitions from different sources in order to set its own standardized of operational poverty definitions. This exploratory study will be based on qualitative research methodology. The output of study provides with a clear concept of poverty definition.Â
This article discusses the outcome of a research on tourism promotion through events where the survey was conducted at Borneo Street Dance (BSD) 2012 in Sabah, one of states inMalaysia, and it was organised by the Ministry of Tourism Malaysia. The event was held to promote domestic tourism and to attract youth participation in performing art where they could showcase their talents and creativity. The findings of this research suggested that event such as BSD was able to attract interest and participation among youth from all over the state and this contributed to the promotion of domestic tourism. The event is also able to attract youth’s interest to fill their free time with beneficial and favorable activities while exposing them toethnic diversity in the highly diverse culture of namely Sabah, Sarawak and the Federal Territory of Labuan. This is where the event could foster tolerance and understanding on the diverse ethnic among the youth in Sabah, Sarawak and Labuan and thought to be beneficial to domestic tourism. The research concluded that the event such as BSD should be made to be an annual event to enhance the promotion of domestic tourism industry in Sabah, Sarawak and Labuan among young travellers and Visiting Friend and Relative (VFR) that tied with the event and eventually enhancing the sustainability of the tourism industry in Malaysian Borneo.
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