Examined women's preferences for counselors differing in marital status, sex, and age in 2 studies. Ss in Study 1 were 32 female undergraduates, and Ss in Study 2 were 32 noncollege women. The experimental design for both studies was a 2.24 split-plot analysis of variance with 2 levels of marital status, 2 levels of counselor sex, and 4 age groupings. Results of Studies 1 and 2 indicate that college women and noncollege women preferred female counselors older than themselves to male counselors on a number of hypothetical process measures. Changing trends in women's counselor preferences are discussed.

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