Resistance to U.S. President Donald Trump’s policies on gender equality, health care, race relations, the environment, and immigration has been large, widespread, and persistent. Following President Trump’s election, millions of people across the United States protested, creatively using slogans, signs, costumes, chants, and songs. Others engaged in resistance with online videos, songs, memes, and hashtags. By employing the communicative informatics model, we examine the relationship between online communication and the creative and active audience involved in U.S. political resistance in 2017.
En los 90 los consumidores asociaban la publicidad on line con banners, pop-up y publicidad a través de e-mail. Hoy en día, la publicidad on line está surgiendo como un componente muy atractivo de marketing y esta experimentado unos niveles de crecimiento importantes en EEUU, Europa Occidental y parte de Asia. En este trabajo examinamos herramientas como el marketing de búsqueda, media enriquecida, publicidad contextual, marketing social, estudio de comportamientos, y publicidad a través de video. También discutimos nuevas tendencias y nuevos formatos de publicidad on line, incluyendo juegos on line, texto on line, media social, blogs, y formatos móviles.
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