Regional product labelling can help develop regional business activities, especially with traditional regional products. Their general popularity is a significant source of income for less-developed regions. The Gemer-Malohont region is an economically underdeveloped area with a high unemployment rate. The subject of the survey was focused on regional food products that are made by small farmers. The analysis was carried out using data from a questionnaire survey on the period April-July 2017 in each of the region's districts. The results obtained by the questionnaire survey were processed with the use of statistical methods (two-step cluster analysis, radar chart, box-plots, regression analysis) using Microsoft Excel and the IBM SPSS Statistics 23 software. We divided consumers into two groups-knowledgeable regional food purchasers and priced-oriented consumers-based on their preference for regional food and through cluster analysis. We show that the more developed regions (Rimavská Sobota and Rožňava) show a higher rate of purchase of regional foods. Less-developed regions (Poltár, Revúca) are represented by lower-income consumers for whom the food price is the decisive criterion. Local residents of backward regions should pay attention to domestic food and local small farmers who are tools for the creation of local capital and local development.

The paper presents the analyses and evaluates the current state of implementation of eco-innovation in the most energy-intensive sectors in Slovakia and also compares the eco-innovation performance of EU countries. Furthermore, it identifies the economic and environmental benefits from which businesses can profit following the introduction of this type of eco-innovation; it confirms the relationship between investments in environmental technologies and increasing sales of ecological products and services and identifies opportunities for development of eco-innovations in Slovakia. The industrial sectors in Slovakia have the potential to utilise eco-innovation throughout the structure of their economic activities, to develop new technologies and knowledge as well as in creating and developing partnerships, networks and mutual cooperation for the development of eco-innovation on the proviso that appropriate supporting eco-innovation policies and stimulus measures are in place. An analysis of the current state of eco-innovations in the selected enterprises was carried out on the basis of original empirical research which is based on a questionnaire survey on enterprises in the Slovak Republic.

The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

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