To date, most of the limited research conducted about the efficacy of corporate job recruiting web sites has been either anecdotal or based on field surveys. In this study, the effects of using a photograph, a friendly text message, and a list of job tasks in job descriptions were measured on undergraduates' ratings of the Personableness and Informativeness of recruiting web sites. In addition, the relationships between ratings of Personableness and Informativeness on perceptions of organizational Attractiveness and Intent to Apply were tested. Use of a photograph increased ratings of both Personableness and Informativeness. Additional results are provided and directions for research suggested.
This paper describes the design and development of a multidisciplinary course that pairs business and engineering students on teams for the objective of developing a new small product. The course is team-taught by faculty from business, engineering, and engineering technology. The student teams are required to develop a product concept, an engineering design, and a business plan. The major deliverables for the course include: an intellectual property search, a project proposal, a market analysis, a product requirement specification, an engineering design, a financial plan, and a marketing plan. The course culminates with a business plan deliverable that integrates all of these elements.
, an MS and MA from Dartmouth College, and a BS and BA from Swarthmore College. His interests include agile development, virtual teams, entrepreneurship education, and cognitive neuroscience, particularly auditory processing. John Farris, Grand Valley State University John Farris is an associate professor in the Padnos College of Engineering and Computing at Grand Valley State University (GVSU). He earned his Bachelors and Masters degrees at Lehigh University and his Doctorate at the University of Rhode Island. He has 6 years of college engineering teaching experience as well as 3 years of industrial design experience. His teaching interests lie in the first year design, design for manufacture and assembly, interdisciplinary design and entrepreneurship.
is a lecturer in management and marketing for the Sam and Irene Black School of Business at Penn State Erie, The Behrend College. Prior to joining the faculty at Behrend, she was employed by Xerox and IBM, as well as owning a management consulting firm, Executive Education Services. Her research interests are in electronic marketing, multidisciplinary education, and entrepreneurial ventures.
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