This article examines the computer attitudes of marketing majors. Class standing, course, and the number of computer-using courses students take are found to have a positive effect on computer anxiety, computer confidence, and overall computer attitude, but class and course do not affect computer liking or perceptions of computer usefulness. GPA has a positive relationship to aU attitude scales except computer liking. Age and gender do not appear to be related to any of the computer attitude measures evaluated.
The purpose of this study was to examine the causal impact of different hypothesized antecedents of student attitudes toward computers. The results indicate that, although student attitudes toward computers are significantly affected by both confidence/non-anxiety and perceived usefulness, confidence/non-anxiety has a stronger relationship.
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