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This paper introduces a theoretical framework that describes the importance of public's information sufficiency, risk perception, and self-efficacy as predictors of intended risk information seeking behaviour. Based on theoretical assumptions, measurement instruments for relevant concepts were developed and validated using data from a mail questionnaire. Relationships among selected determinants of risk information seeking behaviour were analysed. Results indicate that information needs, risk perception, and current knowledge are direct predictors of intentions to seek information. Trust, engagement, social influence, and selfefficacy affect risk perception and the need for information is influenced by engagement and social influence.

Although the risk of flooding poses a serious threat to the Dutch public, citizens are not very inclined to engage in self-protective behaviors. Current risk communication tries to enhance these self-protective behaviors among citizens, but is nonetheless not very successful. The level of citizens engaging in self-protective actions remains rather low. Therefore, this research strives to determine the factors that might enhance or lessen the intention to engage in self-protection among citizens. The study was a 2 (flood risk: high vs low) 9 2 (efficacy beliefs: high vs low) between subject experiment. It was conducted to test how varying levels of flood risk and efficacy beliefs influence two different selfprotective behaviors, namely information seeking and the intention to engage in risk mitigating or preventive behaviors. Furthermore, the relationship between information seeking and the intention to take self-protective actions was discussed. Results showed that high levels of flood risk lead to higher levels of both information seeking and the intention to engage in self-protective behaviors than low levels of flood risk. For efficacy beliefs, the same trend occurred. Also, results showed that information seeking seems to coincide with the intention to take preventive actions and acted as a mediator between the levels of perceived risk and efficacy and the intention to take self-protective actions.

Flood risk management in the Netherlands is on the eve of shifting primarily from prevention towards risk management, including disaster preparedness and response and citizen participation. This study explores Dutch households' perceived responsibility for taking private protection measures. Survey results (n ¼ 658) indicate that flood risk perception is low, that 73% of the respondents regard the government as primarily responsible for protection against flood damage, but that about 50% viewed disaster preparedness as an equal responsibility between themselves and the government. Thus, a substantial part of the public may have an open attitude to communication about disaster preparation measures. Dilemmas for increasing citizen participation are discussed.