This research is to explore the impacts of a company's web technological development on its innovation activity and to estimate the probabilistic impact of technology on levels of innovation, which consist of marketing mix, environmental and organisational innovation. This research was implemented in North Wales, UK using a relatively small purposive sample (n = 68) of SMEs as a case study. A mixed-method analysis was employed combining phenomenology and positivism. The phenomenological aspect was implemented by analysing respondent interview texts using Content Analysis. Positivist research was applied to the survey questionnaires by applying correlation and a Logit analyses. The findings indicate an increase in company Web technological development corresponding to an increase in company innovation activity. Although, it seems consistent with the relevant literature, however, technology did not create environmental innovation but merely created new marketing-mix innovation such as product, price, promotion and process innovation. Due to the nature of the purposive sampling technique employed, this case study carries limitations. A purposive sampling technique is known as non-probabilistic sampling technique in the literature. The aim is not to randomly select samples from the SMEs population with the intention of making generalisations, but to serve as an initial empirical exploration as a case study to guide further research with a larger sample size. This study carries originality in relation to the methodology, which can be replicated with larger samples. Using 123Glob Bus Perspect (2013) 1: 488-514 DOI 10.1007/s40196-013-0023-6 actual values, the findings of Logit model can also be used to directly calculate the impact of technological levels on SMEs' innovation activity.

Purpose of the paper:As a conclusive rationale behind continued global growth in entrepreneurial activity remains the subject of academic and economic debate, the purpose of this paper is to provide additional insight into the sources of entrepreneurial intentions.Methodology: The methodology used is grounded theory, an inductive approach which generates theory rather than verification of existing findings. The coding procedures lead to sub-categories, data patterns and a core.Limitations: The research is limited in two areas, first the range of sectors and second the geographical coverage which is restricted to entrepreneurs located in North East Wales.Implications: As i-career is increasingly attractive to a range of demographic sectors, the implications further challenge traditional employment progress and patterns. That may require businesses to review structure and reward offers to provide additional flexibility for contractual placements.Originality: Within the concluding discussion it is evident that the broad nature of entrepreneurial origins produces additional knowledge as contemporary working patterns evolve to encompass societal and economic changes and priorities, the i-career. The content has value to a wide spectrum of businesses for role planning and workforce arrangements, and also to the would-be entrepreneur.

No abstract