The relationship between the social networks of leaders and community viability is examined in a comparative study of leaders (N = 75) in five rural communities (population range, 1,000 to 2,500). The analysis looks at leaders' connections to organizations outside of their communities and at different kinds of linkages between leaders within their respective communities. Leaders in more and less viable communities do not differ much in characteristics such as age, education, and occupations, but the presence of women in leadership positions is associated with community viability. In addition, there is some support for the expectation that leaders in more viable communities are more likely to have formal linkages to statewide and national networks. The most important finding, however, is that the way in which leaders relate to each other in instrumental tasks within their respective communities is associated with community viability.
With improvements in transportation and communication, rural consumers no longer are limited to their local trade center and personal factors become more important in shaping consumer patterns. With data from residents in two small rural communities in northwestern Missouri, this study examines the effects of consumers' socioeconomic characteristics, personal location situations, and community satisfaction on buying within the local community (inshopping) versus in other communities (outshopping) for selected goods and services. Age is the socioeconomic variable most strongly related to inshopping. Residing in the center versus open country, jobholders outside the community, and residing in the more viable community are related to shopping for certain of the goods and services as is satisfaction with the community. Location remains an important influence on shopping behavior but it needs to be conceptualized differently.
This paper is a preliminary report on an ecological analysis of recent changes in the spatial distribution of socioeconomic strata within 363 Standard Metropolitan Statistical Areas (or substituted units) in the United States. The central hypothesis guiding the study is that certain population subgroups in and around the larger urban areas are shifting their residential locations in predictable directions. Changes in the distribution of educational classes between the central city (or cities) and their surrounding rings from 1950 to 1960 are traced by using census data. A special feature of the analysis is the inclusion of 163 "lquasi-metropolitan areas" centered on cities that had 25,000-50,000 inhabitants in 1960.The initial results indicate that residential redistribution according to "social class" is occurring in all these metropolitan areas and that the pattern of change varies systematically. Regional differences are pronounced, and, as prior research has suggested, age of the city and population size appear to be important factors. The percent of adults in the high school and college categories in the rings of older and larger metropolitan areas generally increased disproportionately compared to the central cities. A variety of patterns of change, however, occurred among the younger and smaller metropolitan areas.Subsequent analyses will include (a) alternative methods of controlling color and regional location, (b) other measures of the independent and dependent variables used here, and (c) a multivariate approach to the problem of identifying and assessing the explanatory power of additional independent variables (including population growth, the over-all rate of decentralization, annexation history, economic base, and the character of the ring). The extent as well as the direction of change will also be investigated. Finally, the feasibility of quantifying an "evolutionary sequence" in the distribution of social classes will also receive attention.
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