This paper draws on data collected from a multimethod ethnographic study to contribute to debates on the production of territorial stigmatisation through the analysis of Shirebrook, UK: a small post-industrial mining town in Derbyshire, which now houses the distribution centre and warehouse of Sports Direct, recently the subject of high-profile scrutiny in the UK over working conditions. Combining semi-structured interviews, participant observation and the analysis of documentary sources, I argue that the territorial stigmatisation of Shirebrook does not emanate from a single source. Rather, multiple institutions and agents converge in the co-production of stigma. The analysis draws attention to local antagonisms and hierarchies in the production of stigma, demonstrating how relatively powerful actors ‘below’ do not simply resist or deflect stigma onto less powerful others, but influence the way that territorial stigma operates, problematising Wacquant's top-down conceptualisation.
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This paper draws on a multimethod ethnographic study, conducted between 2016 and 2017 in Shirebrook, Derbyshire, England-a small and relatively isolated deindustrialising colliery town-examining how residents negotiate living in stigmatised territory. In doing so, microspatial strategies of distancing, avoidance, and deflection are illustrated, revealing how residents reassign and deepen stigma in particular locations within a stigmatised territory. This highlights the relationship between social and physical space, and while spatial strategies of negotiation do not mitigate stigma, they do (re)produce internal social hierarchies within a place that is homogenised from the outside through disparaging narratives. A key contribution reveals the significance of the racialised production of space in shaping how territorial stigma is negotiated within this distinct socio-spatial location. Residents use strategies to redirect the stigma toward those seen as out of place and draw attention away from sticky sites of racialised urban stigma towards symbols of unspoilt rural Englishness.
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