This study defines, examines, and measures the effectiveness of a corporate virtual learning program. Initially, distinctions between traditional and virtual learning and university and corporate programs are defined. Then, based on the literature, an integrative model of the perceived effectiveness of a virtual learning environment is developed and examined. The demographics, perceptions, and success of participants in a practitioner certification instruction program sponsored by a Fortune 50 firm are found to be related to persistence and success in the program, as well as to the effectiveness of knowledge transfer. Conclusions and recommendations for further study are offered.
This article reports the results of an experiment undertaken in the marketing research course to "benchmark"student skills in secondary research for new product assessment. The design tested students' perceived improvements in competence in new product screening and in acquisition of published data. Implications for instructors and practitioners are discussed.
This article reports the results of an experiment undertaken in the marketing research course to "benchmark" student skills in secondary research for new product assessment. The design tested students' perceived improvements in competence in new product screening and in acquisition of published data. Implications for instructors and practitioners are discussed.
This paper explores the efficacy of lifestyle and demographic profiles constructed from a large, national consumer database as explanatory variables for variations in alcoholic beverage consumption and related behavior by American males across three different usage contexts. The authors conclude that such predictors do serve to account for consumption variability, and that user profiles differ by consumption context. The findings may be useful to policymakers and others who wish to efficiently target their communications efforts.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.