This study is meant to examine the relationships of several antecedents of actual purchase of local products in Yemen. Actual purchase is considered a vital link to a business success. The study identified four antecedents of consumer actual purchase. Namely; patriotism, quality, masculinity culture and government support. A total of 287 respondents (about 70%) completed and returned the questionnaire. A seven point liker scale was used to measure responses. The data were analysed using Structural equation modelling (SEM), using AMOS version 16. Confirmatory factor analysis of measurement models indicates adequate goodness of fit after a few items were eliminated through modification indices verifications. Goodness of fit indices of the revised structural model show adequate fit. The goodness of fit indices of the revised model indicate adequate fit (GFI=.967, RMSEA=.034, RATIO CMIN/DF=1.327, P-VALUE=.061). The regression parameter estimates of three variables are found to be significant at 5% level of significance. Contrary to our expectation, the mediating role of intention to actual purchase could not be established in this study. The findings are discussed in the context of actual and intend purchase of local brands in Yemen.
The success of any organization in the business world today depends on the mentality that is available and which develops and renews its business in a world characterized by development and renewal. In an increasingly competitive world, relying on profits and sales is no longer enough to face strong competition. It was necessary to rely on intangible values such as intellectual capital to increase the performance of these sectors as an important institution to promote the national economy.
This research aims to study the impact of intellectual capital and its components on enhancing competitive advantage
The results of this research demonstrate that there is a strong influence on intellectual capital and its components (independent variables) on enhancing the competitive advantage (the dependent variable). Therefore, the researcher recommends attention to knowledge assets and encouragement of intellectual capital components (human capital, functional capital, structural capital) On the competitive advantage.
هدف البحث الى لتعرف على توجهات السلوك المالي من خلال تقديم مفهوم واضح لهذه التوجهات واثرها في اتخاذ القرارات المالية للمصارف المبحوثة في سوق العراق للأوراق المالية والوصول الى تفسير علمي لسلوك متخذي القرار وتوجهاتهم المالية ، وانطلق البحث من فرضية مفادها ان التوجهات السلوكية تساهم في القرارات المالية في المؤسسة ، كما تمثل مجتمع بالقطاع المصرفي العراقي وتمثلت عينة البحث من 12 مصرف عراقية كعينة قصدية للبحث ، وقد توصل البحث الى عدة نتائج أهمها ان القرارات المالية (التمويل الممتلك والتمويل بالدين ) تتاثر بالتوجهات السلوكية لمتخذ القرارات ، وقد يوصي البحث بعدة توصيات أهمها ترتبط اداء المصارف والمؤسسات المالية بالتوجهات السلوكية لمتخذي القرار مما يتوجب دراسة هذا السلوك بعناية وفصل السلوك الشخصي عن طبيعة العمل
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