This introductory article contextually frames the contributions to the special issue gathering articles critically addressing the key questions and challenges that the European Union (EU) and national cultural policies are facing in the 21st century. Interdisciplinary contributions in this special issue point to the diverse understandings of culture, the complexity of the EU governance system, and the discrepancy and mismatch of the national and EU levels that regulate the field of culture. The authors detect the inconsistent development strategies on different policy levels, and point to the democratic deficits of the EU governance system and EU policies. Selected contributions address a further focal shift of EU culture policies toward an economistic orientation to culture, while others address the need for a more critical approach that moves beyond predominantly positivistic and normative approaches to cultural policy research in Europe.
Internet advertising brought about many changes in communication production, distribution, and consumption. By using critical political economy of communication as the mainstay of our approach, we provide supporting evidence of the ambiguous influence of data-driven advertising dynamic on the news industry and audience habits. We look at what we define as the digital advertising gap, or the difference between the size of the internet advertising market and the total income of digital news’ firms. Digital intermediaries such as Google and Facebook are the final destinations for the majority of internet advertising investments in Europe and Croatia. A multi-sided, internet advertising market creates a fertile ground for the production of untrustworthy journalistic content. The digital advertising gap provides an example of a ‘market failure’ in which the market does not efficiently allocate public information goods. We argue that the confidence in the ability of the market to self-regulate the internet should be re-considered in European and national media policies.
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