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Who should invest in Spain? Latin-Amerincan direct foreing Investment in Spain. Current trends and Perspectives Quem interessa que invista em Espanha?: o investimento estrangeiro directo da américalatina em espanha. tendências recentes e perspectivasHow should be assessed the attractiveness of the countries likely to atract Direct Foreign Investment (DFI). This paper reflects on the question by studying the three Latin American countries with greater investment in Spain: Brazil, Mexico and Chile. The qualitative validation of this new perspective can determine whether it is appropriate to consider these countries as potential sources of DFI, or whether, by contrast, must seek new partners. The results suggest that the methodology used in this article is also valid for evaluating the attractiveness of DFI from other source countries.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _This paper presents a diagnosis of the current development stage of insurance firms operating in Belgium and Spain according to the differential patterns they exhibit in the adoption of marketing concept. The theoretical approach we use here has been defined in order to include three critical dimensions: the organizational process that encompasses the marketing adoption concept; the extend to which differential marketing patterns are related to business and economic performance, and finally to identify the influence of managerial decision making and their planned patterns of strategic behavior in the development and ongoing process of marketing adoption. Finally departing from increasing globalization and competition our analysis has been extended to offer empirical evidence focusing on how national culture and market conditions might influence the organizational process shaping marketing adoption.

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