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Envy has recently been considered from an evolutionary perspective as an emotion which might motivate compensatory action following unfavorable social comparisons. In two studies, the role of envy in women's motivation to enhance their physical appearance was examined. Study 1 explored the mediating role of dispositional envy on the relationship between social comparison and women's resource spending on appearanceenhancing products, desired weight loss, and tanning intention in a cross-sectional sample of undergraduate women (N=188). Controlling for age and self-perceived mate-value, results revealed that social comparison significantly predicted all three dependent variables, with mediation effects of envy on desired weight loss, consumer spending, and tanning intentions. Study 2 replicated and extended these findings via an experimental social comparison priming procedure. Women (N=90) who made social comparisons toward attractive women in magazine advertisements (N=45) reported greater state envy relative to women viewing advertisements featuring a product only (N=45). Moreover, induced state envy subsequently predicted greater willingness to use facial cosmetics and to take a risky diet pill, and increased positive attitudes toward cosmetic surgery. These results support the role of envy, activated by unfavorable social comparisons, in motivating compensatory competitive appearance enhancement behaviors.

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Preferences for bodily traits (e.g., waist-to-hip ratio; WHR) have been widely documented through the use of stimulus sets (e.g., line drawings, photographs). The purpose of the present study was to explore preferences for bodily traits using a method that does not constrain the range of possible values for each trait. Participants drew a figure depicting the most attractive member of the opposite sex they could imagine and a figure depicting a member of their own sex that they believed members of the opposite sex would find maximally attractive. Participants drew some traits similarly to values identified in previous research (e.g., WHR); however, other traits (e.g., leg-to-body ratio) were drawn differently from values documented through the use of stimulus sets. Additional analyses showed that men were fairly accurate in predicting what women prefer in a man's bodily traits, but women underestimated the ideal WHR and overestimated the ideal bust-to-waist ratio considered by men to be maximally attractive. In contrast to our predictions, participants' morphological trait preferences were independent of their sociosexual orientations. While the unconstrained drawing task produced slightly different results than those obtained through the use of stimulus sets for some traits, its sensitivity to a larger range of potential values renders it a powerful method of exploring morphological trait preferences.

Previous research has indicated that men tend to prioritize facial over bodily attractiveness in long-term mating contexts but shift in the opposite direction in short-term mating contexts. The current study extended this research to test whether women adjust their appearance enhancement practices in ways that reflect men’s relative priorities. In particular, we hypothesized that women pursuing short-term relationships would report engaging in appearance enhancement tactics that increase the attractiveness of their bodies more than their faces, whereas the opposite should be true for women pursuing long-term relationships. Using an act nomination procedure, we identified the most common practices women engage in to enhance the attractiveness of their faces and bodies. From this list, a separate sample of women selected the 10 tactics they considered to be most important to increasing their own physical attractiveness and reported how much time, money, and effort they invest in enhancing the appearance of their faces and bodies. Results partially supported our hypothesis: Women’s inclination toward short-term mating was positively correlated with the percentage of body-related tactics chosen but did not correlate with the amount of time, money, or effort they reported spending on facial or bodily appearance enhancement. These results provide preliminary support for the proposal that women internalize men’s priorities for facial versus bodily attractiveness in different mating contexts, though more work is needed to determine the extent to which this occurs.