This editorial proposes directions for the European Food Safety Authority (EFSA) to meet its current and future obligations as a source of public information and communication on food-related risks in the EU. These directions are intended to guide EFSA's communications through changes driven by new legal obligations, a new organisational strategy cycle and social and technological evolution. This editorial summarises the rationales for shifts in some cases already underway towards embedding audience analysis throughout our risk communication practices, rolling out partnership approaches for producing and delivering public information and greater digital prowess and social media integration. It describes the main audience clusters for EU food safety risk communication, related content strategies and the technical and professional skills required to pursue them. Declarations of interest: The declarations of interest of all scientific experts active in EFSA's work are available at https://ess.efsa.europa.eu/doi/doiweb/doisearch. Acknowledgements: The authors wish to thank Fabiana Zollo (Universit a Ca' Foscari, Venice, and EFSA Working Group on Social Research Methods and Advice member) as final reviewer; and EFSA staff Flavio Fernagni, Sharon Monti, Simon Terry, Victoria Villamar and Bernhard Url for their advice and support. About the author(s): Anthony Smith is communication officer at EFSA and chair of the EFSA Working Group on Social Research Methods and Advice; Domagoj Vrbos is social scientist and strategic communications team leader at EFSA; Jacopo Alabiso is digital products officer at EFSA;
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