This article reports the results of an investigation of the relationship between early career success and past participation in an undergraduate field internship. The study extends earlier research on the effects of formal marketing education on career success. A survey of intern and nonintern business alumni of a northeastern U.S. public university indicated significant early career advantages for undergraduates with internship experience. Advantages included less time to obtain first position, increased monetary compensation, and greater overall job satisfaction. In addition to the career benefits provided to the students, the positive implications for marketing educators, university administrators, and intern employers are also discussed.
Purpose-This paper reports the results of an empirical investigation of the relationship between internship participation and student employment marketability. The study identifies the value that employers attribute to internships as a qualification for employment and as a factor in determining compensation. Design/methodology/approach-This study presents the results of a survey of 185 employers of 392 interns enrolled in an AACSB accredited business college in a northeastern U.S. university. The survey examined the perceived value of the internship experience, the effect of intern performance on internship value perceptions, and the relationship between internship participation and employer selection and compensation decisions. Findings-The survey results indicate significantly more full-time opportunities for undergraduates with internship experience, corroborating earlier published empirical research. Additionally, while even average performing interns were significantly more likely to receive full-time job offers than non-interns, high performing interns were more likely to receive higher starting salaries. Finally, the study shows that high intern performance results in enhanced employer perceived value of the internship program. Originality/Value-Field internships are endorsed by business schools as an effective way to gain practical experience and enhance employment marketability. However, few studies have provided empirical evidence linking internship participation to success in post-graduation employment. This study confirms the value of an internship in job marketability. In addition, the study provides an estimate of the perceived value of internship experience in employee compensation. Finally, the paper affirms the internship as a component of experiential learning that can enhance the employability development opportunities offered by institutions of higher learning.
Rising costs and competition for entry‐level employment increasingly call into question the value of a university degree. Now more than ever, career counselors must identify key factors that enhance employability for graduating seniors. Existing research shows professional experience is vital to securing quality postgraduate employment but offers little insight into ways perceived value varies by experience characteristics. This study surveyed value perceptions of more than 600 U.S. hiring managers. Results revealed a significant preference for hiring undergraduates with off‐campus professional experience relevant to their full‐time position at graduation. An experience of 3 to 5 months duration was considered valuable.
The objective of this study is to compare Hispanic and Caucasian Generation Y women's social dating ad humor styles using theoretical paradigms related to cultural norms, gender role, and education. Content analysis is performed on 400 dating ads collected in an interactive digital dating app. The results show that young Hispanic and Caucasian women share the same frequency and some similar patterns in the use of humor in social dating. In spite of the non-significant results on cultural differences, education significantly influences dating ad humor styles of young women, as those with less education tend to use negative ad humor styles more often, and those with more education use a greater amount of positive humor. The findings offer insights into how humor is used by diverse consumers in social media and C2C advertising.
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