The relevance of this study. Social innovations issues still cover a very small part of the scientific work in the field of education. It should be stressed that such innovations are particularly important in the education system, as their development not only contributes to the improvement of the quality of teaching or the progress of educational institutions, but also makes a significant contribution to the creation of a sustainable future and to highlighting and solving social problems in society. The main problem. What is the conceptual basis of a university that enables a university to be receptive to social innovations? Object of research: University receptivity to social innovations. The aim of this study is to reveal which concepts lead a university to be the most receptive to social innovations. Results. Social innovations can not only meet the needs of an individual, but also drive social inclusion. Susceptibility to innovation is traditionally defined as the ability of entities to apply innovative ideas and solutions, to be able to create innovations and disseminate them in society. A modern university should be open, innovative, dynamic, responsive to society and its needs. Regardless of the concept chosen by a university, the third mission of higher education should not be forgotten -to use the university's knowledge for a common goal, be socially responsible, and contribute to the well-being of society. Research methods. This analysis is prepared by using the methods of semi -systematic thematic analysis. Social innovations can not only meet the needs of an individual, but also drive social inclusion. In most cases, the benefits of social innovation reduce public spending by eliminating a specific social problem and creating some added value for the group of people targeted by social innovations. Susceptibility to innovation is traditionally defined as the ability of entities to apply innovative ideas and solutions, to be able to create innovations and disseminate them in society. Susceptibility to social innovations is determined by innovation potential and innovative activity. Management, which is determined by the choice of managerial staff, communication skills, applied methods and support of managers to apply social innovations, is particularly important in the structure of innovation potential. Internal and external factors/ components are also important in shaping receptivity to social innovations.