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Fe2+/Fe3+ ordering in magnetite is described in terms of a simple mean-field approach based on an effective interionic Coulomb potential. It is shown that first-order electronic order-disorder transformations, as reported in the literature, can only be reproduced when the dependence of the interionic potential on the unit-cell dimensions is taken into account. In this case the first-order transitions can then be viewed as the result of an interplay between the lattice-deformation energy and the free-energy contribution related to the electronic ordering of the octahedral Fe lattice. Furthermore, the effect of the lattice deformation by hydrostatic pressure on the Verwey transition can be successfully explained to some extent within the context of the same framework. In comparison to experimental data available from the literature, the mean-field approach developed in this paper yields very acceptable results with respect to both qualitative and quantitative aspects, thus opening an interesting new viewpoint on the mechanism of the Verwey transition.