Abstract-With the popularity of the domestic Internet and the vigorous development of e-commerce industry, online shopping has set off an upsurge. Online shopping is active in the domestic economic market with its unique advantages. In the proportion of Internet users in China, college students account for a large proportion. They are a new generation of consumer groups growing up with the Internet. Compared with other consumer groups, college students have stronger network operation skills and have high dependence on the network. College students are the main force of online consumption, so it is important to seize the groups. This paper takes college students as the object, and based on a large number of literature on influencing factors, summarizes the research results and sets up variables. The study found that the quality of service, safety factor, system quality has a significant positive impact on customer satisfaction, service quality, system quality, information quality has a significant positive impact on trust, information quality, system quality has a significant positive impact on the safety factor.
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