The majority of elderly persons are still not sufficiently physically active. Therefore the aim of this study was to investigate different approaches (physical activity courses, poster, online-survey) for activating elderly to participate in physical activity. The most effective approach was target group physical activity courses with which higher course participation rates in men as well as in people with lower levels of education were achieved. Referring to the transtheoretical model (TTM) it is necessary for future analyses of target group approaches to consider more intensely the initial motivational position of physically inactive elderly.
EinleitungDer gesundheitliche Nutzen der Bewegungs- und Sportaktivität für Ältere ist unbestritten. Da die Bewegungs- und Sportaktivität bei Älteren gering ausgeprägt ist, profitiert der überwiegende Teil der älteren Bevölkerung nicht vom gesundheitlichen Nutzen der Bewegungs- und Sportaktivität. Um bewegungs- und sportinaktive Ältere zu motivieren, wurde eine vergleichende Analyse der Effektivität verschiedener Zugangswege vorgenommen. Als effektiv erwiesen sich zielgruppenspezifische Zugangswege.
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