This paper introduces a novel supply chain role‐play activity designed to improve ethical awareness and pricing negotiation decisions in business capstone courses. Participants negotiate prices between five levels of an international coffee supply chain: Farmers, Processors, Importers, Roasters, and Retailers/Cafés. Using results from 141 participants, data analysis supports the conclusion that this role‐play significantly increases self‐reported mastery of supply chain management, business ethics, and negotiations. In this manuscript, we also introduce the concept of bounded ethicality and how it is incorporated into the role‐play scenario debrief phase. Self‐reported scores reflecting ethical awareness significantly increase after participation in the role‐play activity. While statistically significant results are discussed, we also generalize about the advantages of this type of experiential education. Methodology and details of the role‐play itself are shared.
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