Visitors' criticisms demand a shift from passive, encyclopaedic exhibitions with curatorial authority, to ones that engage visitors and place them at the centre of focus. This has ignited a change in approaches to exhibition design. One of them is the employment of immersive approaches together with strong storytelling, which can create memorable experiences and redefine the visitor experience. This study investigates the design and production process behind immersive exhibitions, which requires the close collaboration of multidisciplinary experts.
Development and popularisation of creative technologies have resulted in changes to creative processes in the art and museum sector, and have redefined consumer and producer roles. The design practises that emerge when exhibition designers integrate new technologies to promote visitor engagement and co-creation are investigated in this article. This study delves into a novel design strategy for exhibition co-creation that acknowledges each interaction as a potential data point and involves connections between exhibition space, narrative, technology, interaction, and visitor, as well as a distinction between aware and unaware co-creation.
The development of forms at the blurred boundaries between advertising and editorial content has led to a shift in advertising industry practices. In the process of campaign development, it is not uncommon for media platforms to take on some of creative tasks that were once traditionally delivered by advertising agencies. This study investigates how changes in the media landscape have affected creative processes, and identifies a paradigm shift whereby media platforms have become important (or even key) stakeholders in the creative processes. The study also examines the consequences of the parties' approaches to the situation and particularly to working relationships.
ARTICLE HISTORY
Cinematic virtual reality (CVR) movies are a form of filmmaking gaining interest from Hollywood studios and media companies. It has been proven, that these movies offer an immersive and engaging experience for the audience, through the use of 360-degree views. The results of this study suggest that the haptic feedback in CVR movies offers the potential to enhance audience experience through feelings of connection, immersion, and interactivity.
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