Time pressure is not usually seen as an advantage in front end innovation (subsequently referred to as “FEI”), but rather it is believed that ideas should be left to develop freely without a tight schedule. Instead of strictly formalized operations, creating ideas generally necessitates a certain level of freedom. The starting point for this research was to challenge this general view by imposing severe time pressure in FEI. The FEI process was reviewed from recognizing problems/creating ideas up until the selection of the best concept for further development. The research was executed as a qualitative in-depth investigation of a case. In the case, FEI took place over a three-week period, and the target for the FEI was to generate concepts of digital jewelry with business potential. The time pressure was seen as appropriate – with certain conditions – in FEI. The results also present the advantages and disadvantages of time pressure, combining it to the stress theory.
The purpose of this article is to examine business potential of digital smart jewelry. When jewelry has tens of thousands of years of history, it is interesting to find out what people think of jewelry that contains technology. The study was conducted as an action research, in which researchers acted as main innovators of smart jewelry. The smart jewelry can be divided into two main product groups: the esthetic light jewelry and the functional jewelry. Six different jewelry prototypes were manufactured-three pieces for both product groups, after which they were tested by potential and nonpotential users. According to study, the smart jewelry seems to have business potential, but as often with radical products and new markets, it will take time. Forty percent of potential users saw the smart jewelry as fun, cool, fantastic, and an inevitable future. On the other hand, 25% kept them as obnoxious. The functional jewelry seems to have much more potential target groups and users than the light jewelry. As wearable technology and the Internet of things become more common, the smart jewelry market will probably grow as well. The healthcare and wellness industry is a particular force for growth.
The purpose of this research was to find out what value rapid prototyping (RP) adds to innovation and creative activity, what challenges it entails, and what sort of innovation it is especially suited for. The research was implemented as a qualitative case study of ten cases. According to the study, RP is an important part of the innovation process regardless of its tinkering reputation. It opens up an innovation block, adds creativity, engages people, and helps to estimate the potential of idea´s originality and effectiveness. RP has a positive impact on people's work enjoyment due to its playful and communal nature. And anyone can participate. Therefore, the creativity is a matter of everybody. The main limitation of the research was examining RP as a static event in one phase of the innovation process. As practical value, this article encourages organisations to increase RP in their innovation activities.
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