Gathering information online prior to offline purchase became the common way of using Internet within student population. On the other hand, there are more and more Internet users and online shoppers at all Central European Countries. In the CEE region companies are searching the way how to approach students as a target group via their web sites. The purpose of this research was to explain (1) how student population in Croatia use Internet as a tool for gathering information on products and services and (2) to assess perceived problems and potential of Internet as a retail information source. The paper is based on a primary research – a survey on attitudes of Croatian students towards Internet and online shopping. Results are analyzed by using descriptive and inferential statistical method. Discussion of the results brings us to conclusions that there are statistically different attitudes among groups according to gender and according previous experience with the on-line shopping. For illustration: (a) males and females differ in assortment that they are choosing and buying online, (b) male students have a more positive attitude towards online shopping benefits than female students, and (c) online shoppers have more positive attitudes towards security issues than non-online shoppers.
When we think about running enterprise applications on-premises, enterprises do two things for their servers, databases, and storage. Enterprises provision for peaks and put a lot of infrastructures to handle peak demand, although a lot of this capacity is not used at normal times. The other thing is a few instances that each application needs to have, typically between five and six. Multiplying this number by many times due to various applications causes a lot of costs and creates capacity that is not used. For such reasons, the enterprise applications in the cloud seem reasonable. In the cloud, two things are possible again. Instead of overprovisioning for peaks, enterprises can scale the capacity on on-demand and spin up instances on demand. This means a certain amount of cost-saving by running at a normal level instead of overprovisioning. In this paper, various factors will be considered, and the benefits for enterprise data warehouse implementation in the cloud vs. on-premises will be stated.
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Through this paper, a theoretical and empirical part of the field of electronic business is involved in the creation of a platform that will connect companies and influencers. The aim of this paper was to approximate the concept of advertising through social media, their advantages and issues in the theoretical part and present the idea of implementing new services on the market through the practical part. The conducted market research fully supports a hypothesis of this paper, emphasizing the use of the proposed e-business model for creating a platform that will connect businesses and influencers as useful and applicable. Based on the results of the research and confirmed needs for the use of the said system, an example of an electronic business model was made.
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