This paper argues that current pragmatic theories fail to describe common ground in its complexity because they usually retain a communication-as-transfer-between-minds view of language, and disregard the fact that disagreement and egocentrism of speaker-hearers are as fundamental parts of communication as agreement and cooperation. On the other hand, current cognitive research has overestimated the egocentric behavior of the dyads and argued for the dynamic emergent property of common ground while devaluing the overall significance of cooperation in the process of verbal communication. The paper attempts to eliminate this conflict and proposes to combine the two views into an integrated concept of common ground, in which both core common ground (assumed shared knowledge, a priori mental representation) and emergent common ground (emergent participant resource, a post facto emergence through use) converge to construct a dialectical socio-cultural background for communication.Both cognitive and pragmatic considerations are central to this issue. While attention (through salience, which is the cause for interlocutors' egocentrism) explains why emergent property unfolds, intention (through relevance, which is expressed in cooperation) explains why presumed shared knowledge is needed. Based on this, common ground is perceived as an effort to converge the mental representation of shared knowledge present as memory that we can activate, shared knowledge that we can seek, and rapport, as well as knowledge that we can create in the communicative process. The socio-cognitive approach emphasizes that common ground is a dynamic construct that is mutually constructed by interlocutors throughout the communicative process. The core and emergent components join in the construction of common ground in all stages, although they may contribute to the construction process in different ways, to different extents, and in different phases of the communicative process.

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Communication is not as smooth a process as current pragmatic theories depict it. In Rapaport’s words “We almost always fail […]. Yet we almost always nearly succeed: This is the paradox of communication” (Rapaport 2003: 402). This paper claims that there is a need for an approach that is able to explain this “bumpy road” by analyzing both the positive and negative features of the communicative process. The paper presents a socio-cognitive approach (SCA) to pragmatics that takes into account both the societal and individual factors including cooperation and egocentrism that, as claimed here, are not antagonistic phenomena in interaction. This approach is considered an alternative to current theories of pragmatics that do not give an adequate account of what really happens in the communicative process. They consider communication an idealistic, cooperation-based, context-dependent process in which speakers are supposed to carefully construct their utterances for the hearer taking into account all contextual factors and hearers do their best to figure out the intentions of the speakers. This approach relies mainly on the positive features of communication including cooperation, rapport and politeness while almost completely ignores the untidy, trial-and-error nature of communication and the importance of prior contexts captured in the individual use of linguistic units. The overemphasis on cooperative, societal, contextual factors has led to disregard individual factors such as egocentrism and salience that are as important contributors to the communicative process as cooperation, context and rapport. The socio-cognitive approach is presented as a theoretical framework to incorporate and reconcile two seemingly antagonistic sides of the communicative process and explain the dynamic interplay of prior and actual situational contexts.

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