The research objective is to determine the purchase decisions and customer satisfaction that are directly affected by onvenience and Trust, Customer Satisfaction that is directly affected by Purchase Decisions, and Customer Satisfaction that is indirectly affected by Convenience and Trust through Purchase Decisions. This research uses quantitative approach by collecting data through questionnaires. Population in this research are Shopee users in Bogor. Retrieval sample uses purposive sampling method with criteria of at least has purchased one time of something in Shopee Marketplace. Starting with the samples of 203 respondents and using SEM (Structural Equation Modeling) with outlier test, normality test, construct reliability test, multi collinearity test, singularity test and discriminant validity test. The results of all tests that have been done get results in accordance with the conditions set in this study. Research indicates that there is a direct positive influence of Convenience toward the purchase decisions (γ 11 = 0,743), Trust toward the customer satisfaction (γ 22 = 0,317), and purchase decisions toward customer satisfaction (β 21 = 0,554). There is indirect positive influence of Convenience toward Customer Satisfaction through Purchase Decisions (β 21 + γ 11 =0,412). Moreover there is not any effect of Trust to the purchase decisions, Convenience to the customer satisfaction, and Trust to Customer Satisfaction through purchase decisions.
penelitian ini bertujuan untuk : 1. mengidentifikasi alasan mahasiswa STIE Binaniaga memilih merek handphone tertentu sebagai alat komunikasi, 2. untuk mengetahui perpindahan penggunaan suatu merek handphone ke merek lainnya, dan 3. membuat proyeksi pangsa pasar handphone dikalangan mahasiswa. Dengan responden mahasiswa STIE Binaniaga sebanyak 76 orang dan menggunakan analisis Rantai Markov diperoleh kesimpulan bahwa : • Merek handphone yang banyak diminati responden adalah Nokia, dipilih karena pengoperasiannya mudah serta fiturnya lengkap. Urutan kedua ditempati Sony Ericsson dipilih karena mudah pengoperasian, fiturnya lengkap dan sekedar mencoba-coba. Sedangkan Motorola dibeli karena fitur lengkap dan harganya murah. Merek lainnya juga dipilih karena murah harganya. • Merek handphone seperti Nokia, Siemen, Philips, Samsung, Motorola mengalami pergeseran peminatan kecuali Sony Ericsson dan merek handphone lainnya (merek-merek yang tidak diperhitungkan) mengalami kenaikkan. • Pangsa pasar yang tetap stabil dalam tahun 2007-2009 diprediksi adalah Sony Ericsson, sedangkan Nokia, Motorola dan Samsung mengalami penurunan..
This study provides empirical proof that the positive impact of high accrual quality is the ability to accurately predict the future return with a positive sign. In the capital market, better prospects are commonly indicated by regularly and routinely implementing a high-yield dividend policy. This study uses dividend policy as a moderated multiple regression, which plays a critical role in achieving a high obedience to accounting standards. The causal research involved 154 of the companies listed on the Indonesia Capital Market and 384 observations in the industrial manufacturing sector for 2015–2020. By mulling over the effect of the COVID-19 pandemic in 2020, and predicting the future market using zero growth with no assumed growth in the future, this empirical study shows that dividend policy is critical when minimizing opportunity behavior. This research provides a mapping of the decision tree model as an implication of game theory because of the interactive feedback between the earning quality and future market value. A sign such as “good” news significantly stimulates the perception of optimistic investors, with no negative manipulation and accruals. It paves the way for investors to strictly control and monitor strategic decisions to obtain significant improvement in prospects.
This research aims to make the vision and mission created by the college come true refers to the job program of each authority person and executor applying SWOT (Threats, Opportunities, Weaknesses, Strengths) matrix strategy. The research based on the implementation of the theory determined which has been applied practically obtaining the vision and mission that should have to be elaborated accordingly which is in compliance with the mechanism of the theory completed and integrated. Elaborating the vision and mission to achieve the objectives, goals and strategy as well as a clear job program of the college as the guideline for the people in charge to perform their duties accordingly refers to the budget, scope of the responsibility, coordination with their superior due to the time-line of their duties.
The evaluation of performance is one of the important tasks done by a manager or a leader. In evaluating employees’ performance like and dislike is one factor that should be avoided by an evaluator to maintain the objectivity of the evaluation. The evaluation is necessary because it can be used to improve decision concerning personnel or to give feedback regarding the employees’ performance. There are two variables that can influence performance the first one is individual variable including attitude, characteristics, interests and motivation, experience, age, sex, education and other factors. The second one is situational variable that consists of physical and work factor, types of training and evaluation, wage system and social environment. Thus, it can be concluded that organization culture and employee’s performance are interdependent factors. The importance of organization culture in the organization life will increase employees’ performance. The organization culture that is employed at PT. Nittoh Presisi Indonesia are: Seiri (orderly), Seiton (neatness), Seiso (cleanliness), Seiketsu (eternal) and Sitshuke (discipline). The criteria in evaluating employee’s performance at PT Nittoh Presisi Indonesia among other things are: attendance sheet, obeying company’s rules, understanding of order, work diligence, partnership among colleagues, the quantity of target goal, the quality of the target work and capability and potential development. From ANOVA results on experiment variables it was found that F counted was 62.966 while the value of F table with degree of freedom (df = 2 and 56) on the α = 0.005 was 2.80. Therefore, since the value of F counted is bigger than F table (62.966 > 2.80), it can be concluded that the organization culture influences the employee’s performance at PT Nittoh Presisi Indonesia.
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